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Loblaw Cos. Ltd. will soon be offering low-cost prepaid cellphone plans under its No Name brand. The company will start selling No Name Mobile sim cards at No Frills stores across Canada in the next few weeks.
The new No Name Mobile plans will utilize Loblaw’s existing PC Mobile phone carrier, which has operated since 2005 on Bell Canada’s network infrastructure. By leveraging its PC Mobile business, Loblaw aims to provide affordable no-frills cellphone service to customers under its value-focused No Name brand.
